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JulAI
JulAI- AI Chatbot Product Landing Page
Role
UX/UI Designer & Framer Developer
Timeline
1 Month
I handled the end-to-end design of Julai’s landing page From messaging hierarchy to layout flow, I shaped how the brand speaks and converts. My focus was to make the product make sense in seconds. Clean visuals, scroll-triggered moments, and zero fluff.
Project Goal
Julai needed a landing page that would establish trust at first glance. As an AI chatbot brand entering a competitive space, the goal was to design a site that felt confident, intelligent, and mature—with zero fluff. This wasn’t a playground for generative gimmicks; it was a platform for teams and individuals seeking real productivity support. My task was to deliver a UI that communicated product value instantly, invited early adopters in, and subtly nudged users toward signing up or scheduling a demo.
Challenges
Avoiding AI visual tropes was a major challenge. In a saturated market, too many sites rely on generic gradients and overly robotic UI cues. We needed to carve out a distinct brand identity while keeping the experience user-friendly. The other constraint? No actual product was live yet. The landing page had to feel like an extension of a tool users could trust—even though it was just the tip of the iceberg.
My Approach
I led the UX and UI design with a focus on clarity, hierarchy, and brand tone. The design language leaned into minimalism with subtle glows and soft shadows, creating a visual balance between tech-forward and human. I used conversational UI previews—like the left-side chatbot snippet—to give users a glimpse into the experience, paired with CTA cards that suggested team features and productivity use cases.
Every section was crafted to reinforce Julai’s core promise: intelligent conversations, simplified. Typography was bold but friendly, and the layout guided users effortlessly from value proposition to action—with call-to-action buttons like “Schedule Demo” and “Explore Team Features” placed strategically across key entry points.
Results
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